> ## Content Index
> Fetch the complete content index at: https://bevnews.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# What I'm Reading
- URL: https://bevnews.net/what-im-reading-11/
- Published: 2026-06-19T04:56:01.000Z
- Updated: 2026-06-19T04:56:01.000Z
- Author: Joel Whitaker
- Tags: What We're Reading

## [How the Mondavi Family Built (and Lost) the Most Valuable Name in American Wine](https://www.winebusiness.com/news/link/319437?utm%5Fsource=email%5Fdne&utm%5Fmedium=email&utm%5Fcampaign=link%5Fdne)

Netflix's Uncorked arrives later this year to retell Napa's story for a new audience. Before it does, this is the dynasty that wrote the first chapter, told straight, with the dates and figures named. Robert Mondavi did more than build a winery. He built the idea that a California wine could stand beside the great bottles of France and charge accordingly. That idea is now worth billions. The family that authored it owns almost none of it. What they kept is harder to put a price on, and it turns out to be the part that mattered. (The Polished Palate)