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# What I'm Reading
- URL: https://bevnews.net/what-im-reading-3/
- Published: 2026-06-01T01:24:46.000Z
- Updated: 2026-06-01T01:24:46.000Z
- Author: Joel Whitaker
- Tags: What We're Reading

## [Can the World Cup Help the U.S. Beer Industry Kick Its Slump?](https://www.nytimes.com/2026/05/31/business/world-cup-beer.html?ref=bevnews.net)

Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in. (New York Times)