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# What I'm Reading --
- URL: https://bevnews.net/what-im-reading-37/
- Published: 2026-09-25T04:01:50.000Z
- Updated: 2026-09-25T04:01:50.000Z
- Author: Joel Whitaker
- Tags: What We're Reading

### [Is Bronco’s business model a blueprint for the times?](https://www.thedrinksbusiness.com/2026/09/is-broncos-business-model-a-blueprint-for-the-times/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459)

As California’s Wente Family Estates partners with Bronco Wine Company for its sales and distribution, *Sarah Neish* finds out why Bronco is increasingly supplementing its own wine production with becoming a ‘sales broker’ for other estates. (The Drinks Business) 

### [What to Expect from 7 Potential New AVAs](https://daily.sevenfifty.com/what-to-expect-from-7-potential-new-avas/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459)

From Minnesota to New Jersey, seven proposed AVAs aim to distinguish emerging regions by climate, soils, and grape varieties. (SevenFifty Daily)

### [From Cellar to Table: How Wine Professionals Are Putting AI to Work](https://wineindustryadvisor.com/2026/09/24/from-cellar-to-table-how-wine-professionals-are-putting-ai-to-work/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459)

Incorrect information can be presented just as confidently as correct information,” Webber says. “If you’re using AI professionally, you still have to know the subject well enough to recognize when something doesn’t look right.” (Wine Industry Advisor)