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# What I'm Reading
- URL: https://bevnews.net/what-im-reading-4/
- Published: 2026-06-02T01:18:07.000Z
- Updated: 2026-06-02T01:34:00.000Z
- Author: Joel Whitaker
- Tags: What We're Reading

## [Employee Fraud to Real Estate Debt: Why 3 Popular Texas Alcohol Brands Just Declared Bankruptcy](https://www.inc.com/lucia-auerbach/employee-fraud-to-real-estate-debt-why-three-popular-texas-alcohol-brands-declared-bankruptcy/91352694?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=aafe4b29fe-EMAIL%5FCAMPAIGN%5F2026%5F06%5F01%5F09%5F15&utm%5Fmedium=email&utm%5Fterm=0%5F-aafe4b29fe-64817897)

A number of independent alcohol producers have filed for bankruptcy this year, potentially signaling a deeper financial crisis in the industry. (Inc.)

## ["We Have a Communication Problem," But It's Solvable | Wine's Limited Appeal to the 'Wine Hesitant' Due to Lack of Meaningful Descriptors, Researchers Say, But There Is a Solution](https://organicwineuncorked.substack.com/p/we-have-a-communication-problem-but?utm%5Fsource=Afternoon%2BBrief&utm%5Fcampaign=aafe4b29fe-EMAIL%5FCAMPAIGN%5F2026%5F06%5F01%5F09%5F15&utm%5Fmedium=email&utm%5Fterm=0%5F-aafe4b29fe-64817897)

"Speak plainly" could be wine's new anthem, according to the latest Wine Market Council research. (Organic Wine Uncorked)

## [The Empty Chair: What Sports Betting, Cannabis, and Weight-Loss Drugs Taught Me About the Wine Business](https://wineindustryadvisor.com/2026/05/29/the-empty-chair-what-sports-betting-cannabis-and-weight-loss-drugs-taught-me-about-the-wine-business/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=aafe4b29fe-EMAIL%5FCAMPAIGN%5F2026%5F06%5F01%5F09%5F15&utm%5Fmedium=email&utm%5Fterm=0%5F-aafe4b29fe-64817897)

As an industry, we need to recognize that we are no longer competing only against other alcoholic beverages. We are competing for time and attention. We are competing against every app, screen, subscription, distraction, and alternative that occupies a consumer’s day.