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# What I'm Reading --
- URL: https://bevnews.net/what-im-reading-43/
- Published: 2026-10-08T01:13:17.000Z
- Updated: 2026-10-08T01:38:39.000Z
- Author: Joel Whitaker

### [Oregon’s grape harvest is in full swing, but wine sales have been dropping](https://www.opb.org/article/2026/10/06/oregon-wine-beer-sales-drop-grape-harvest/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=699ac212ce-EMAIL%5FCAMPAIGN%5F2026%5F10%5F05%5F09%5F23%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-964ddd29d6-587960459)

Oregon’s wine industry is in the middle of a sharp market correction — driven by a 25% drop in 2025 grape production and a 16% decline in sales — for several unrelated reasons. (Oregon Public Broadcasting)

### [Forget Modelo And Dos Equis: This Is The Best Mexican Lager On The Market By Far](https://www.yahoo.com/lifestyle/articles/low-alcohol-wine-way-drink-130000028.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459)

To meet the ongoing desire for moderation among drinkers, producers are increasingly applying techniques used to produce nonalcoholic (NA) wine to instead yield [low-alcohol wine](https://www.foodandwine.com/best-low-alcohol-wine-12033658?ref=bevnews.net). The reduction of alcohol allows winemakers to lower calories yet retain desirable flavors and aromas. 

### [Low-Alcohol Wine Is the New Way to Drink in Moderation](https://www.yahoo.com/lifestyle/articles/low-alcohol-wine-way-drink-130000028.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459)

Winemakers are borrowing techniques from the nonalcoholic wine world to make lower-calorie, lower-ABV bottles that still deliver excellent flavor and texture.

### [Eight Bells Winery’s new “10K” facility has history and a future](https://www.northwestwinereport.com/2026/10/eight-bells-winerys-new-10k-facility.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459)

From the outside, the building looks like a one-story, nondescript commercial building. But inside it's a three-story building the once hit expense autos and now seems as if it was custom built to make wine. (Sean P. Sullivan/Northwest Wine Report)

### [Europe's Pitch Book: Why trade troubles could be the nudge Europe needs](https://think.ing.com/opinions/europes-pitch-book-why-trade-troubles-could-be-the-nudge-europe-needs/?ref=bevnews.net)

Trade threats are an uncomfortable reality for Europe and outright painful for some countries. But Europe is starting to strengthen its position and there are winners, too. Over time, these pressures could push Europe to fully focus on the one market it truly controls: its own. (ING Economics)