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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-113/
- Published: 2023-09-29T02:21:54.000Z
- Updated: 2023-09-29T02:21:54.000Z
- Author: Joel Whitaker
- Tags: Health

### [True grit: 5 times Coors came back from the brink](https://www.molsoncoorsblog.com/coors-survival?ref=bevnews.net)

A flood, Prohibition, World War II, the advent of light beers and lack of a national presence all threatened Coors Brewing Co. Here's the story of the decisions that led Coors to do what so many of its contemporaries didn't do – survive. (Beer & Beyond)