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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-120/
- Published: 2023-10-17T03:08:37.000Z
- Updated: 2023-10-17T03:08:37.000Z
- Author: Joel Whitaker

### [Wine Future: Alder Yarrow on how the wine industry can stay relevant](https://www.the-buyer.net/insight/wine-future-alder-yarrow-on-what-the-wine-industry-needs-to-do-stay-relevant/?ref=bevnews.net) 

Yarrow believes the sector has to find new, more innovative ways to do business in order to keep the wine audience it has and attract a new one. (The Buyer)

### [Sobriety Is In, and Nonalcoholic Beer Sales Are Soaring](https://www.wsj.com/business/retail/non-alcoholic-beer-sales-alcohol-consumption-habits-aaa2e19c?ref=bevnews.net)

New, better-tasting zero-alcohol beers are experiencing explosive growth as alcohol consumption by young adults declines. (Wall Street Journal)

### [Augusta winery investor puts one of its projects up for sale](https://www.stltoday.com/news/local/metro/augusta-winery-investor-puts-one-of-its-projects-up-for-sale/article%5F45ffec8c-6870-11ee-997c-27c11d50cbf5.html?ref=bevnews.net) 

Hoffmann Cos. announced in 2021 that his company would spend up to $150 million purchasing existing wineries, planting new vineyards, constructing a hotel and convention center, building a golf course and opening a five-star restaurant, among other things, all aimed at making Augusta, Ga., a rival to California’s famed Napa Valley. (St. Louis Post-Dispatch) 

### [Egyptian queen tomb discovery yields sealed jars of wine from 5,000 years ago, plus 'exciting information'](https://www.foxnews.com/lifestyle/egyptian-queen-tomb-discovery-yields-sealed-jars-wine-5000-years-ago-exciting-information?ref=bevnews.net)

Queen was possibly the first female pharaoh of Ancient Egypt (Fox News)