> ## Content Index
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# What I'm Reading --
- URL: https://bevnews.net/what-were-reading-172/
- Published: 2026-10-02T00:35:20.000Z
- Updated: 2026-10-02T00:35:20.000Z
- Author: Joel Whitaker

### [How to get Gen Z interested in fine wine](https://www.thedrinksbusiness.com/2026/10/how-to-get-gen-z-interested-in-fine-wine/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=7eaa48f7a6-EMAIL%5FCAMPAIGN%5F2026%5F09%5F30%5F09%5F15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-bf9117e841-587960459)

Finding ways to reach the next generation of consumers can seem confounding. To make things simpler, *db* uncovers what makes Gen Z tick and how to get them more interested in fine wine. (The Drinks Business)

### [The Next Frontier for Obesity Drugs Isn’t How Much Weight You Lose, but What Kind](https://www.wsj.com/health/pharma/the-next-frontier-for-obesity-drugs-isnt-how-much-weight-you-lose-but-what-kind-9fbd87fe?st=Xg5eQm&reflink=desktopwebshare%5Fpermalink&ref=bevnews.net)

Drugmakers targeting muscle preservation and fat loss as they build next generation of weight-loss medications. (Wall Street Journal)

### [What Grapevines Can Tell Us About Fighting Smoke Taint](https://daily.sevenfifty.com/what-grapevines-can-tell-us-about-fighting-smoke-taint/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=7eaa48f7a6-EMAIL%5FCAMPAIGN%5F2026%5F09%5F30%5F09%5F15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-bf9117e841-587960459)

A closer look inside smoke-stressed grapevines could unlock new ways to protect grapes and treat wine. (Seven-Fifty Daily)