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# What We're Reading--
- URL: https://bevnews.net/what-were-reading-173/
- Published: 2026-10-05T01:53:08.000Z
- Updated: 2026-10-05T05:14:48.000Z
- Author: Joel Whitaker

### [FTC Puts New Limits on Southern Glazer's Pricing. One Independent Shop Shows Why](https://creators.yahoo.com/lifestyle/story/ftc-puts-new-limits-on-southern-glazers-pricing-one-independent-shop-shows-why-190157872.html?ref=bevnews.net)

Southern Glazer's distributes roughly one out of every three bottles of wine and spirits purchased in the U.S. The FTC settlement raises a bigger question about an alcohol-distribution system built after Prohibition and the power it gives the companies in the middle. (Noel Burgess via Yahoo! creators)

### [California’s Holy Grail: The Good $20 to $30 Wine](https://www.nytimes.com/2026/10/01/dining/drinks/california-wine-moderately-priced.html?ref=bevnews.net)

Cheap bottles have mostly meant bad, processed wines. The hope is that good wine from well-farmed grapes at a slightly higher price will fill a need. (New York Times/Eric Asimov)

### [Wine Has a Demand Problem. Napa Is Making It Harder.](https://winexmagazine.com/wine-has-a-demand-problem-napa-is-making-it-harder/?ref=bevnews.net#google%5Fvignette)

Napa helped America fall in love with wine. As the industry searches for its next generation of drinkers, has visiting its most famous region become too complicated?