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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-19/
- Published: 2022-11-15T03:14:43.000Z
- Updated: 2022-11-15T03:14:43.000Z
- Author: Joel Whitaker

### [Why Anheuser-Busch prefers PMPs to programmatic guaranteed deals for streaming ads](https://digiday.com/future-of-tv/why-anheuser-busch-prefers-pmps-to-programmatic-guaranteed-deals-for-streaming-ads/?ref=bevnews.net)