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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-28/
- Published: 2023-01-04T01:24:18.000Z
- Updated: 2023-01-04T01:24:18.000Z
- Author: Joel Whitaker

### [A golden age for nonalcoholic beers, wines and spirits](https://www.npr.org/sections/money/2023/01/03/1144621641/nonalcoholic-beer-wine-spirits-dry-january?ref=bevnews.net)

NielsenIQ's data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year — and more than 120% over the last three years. The market now sees almost $400 million in annual sales. Compared to the roughly $200 *billion* market for stuff that can get you drunk, that's, of course, peanuts: nonalcoholic alternatives are only about 0.47% of the alcohol market. But alcohol companies, entrepreneurs and an increasingly long list of celebrities clearly see much more room for growth. (Planet Money, NPR)