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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-33/
- Published: 2023-01-30T23:11:31.000Z
- Updated: 2023-01-31T00:21:49.000Z
- Author: Joel Whitaker

### [Apprehension abounds in U.S. wine industry](https://www.farmprogress.com/grapes/untitled?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

Grape buyers, sellers wary amid ‘aggressive’ plantings, industry leader says. (FarmProgress)

### [Price the Key for US Wine Sales](https://www.wine-searcher.com/m/2023/01/price-the-key-for-us-wine-sales?rss=Y&utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

Some wine prices might be rising in the US, but it's a very small category that is successful. (Wine-Searcher)

### [Why some online wine clubs succeed as others struggle](https://www.northbaybusinessjournal.com/article/industrynews/why-some-online-wine-clubs-succeed-as-others-struggle/?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

Industry analysts say that the challenges may have more to do with their subscriber-growth strategies than with the prospects for virtual clubs. (North Bay Business Journal)

### [Uncorking millennials wine interest: Smarter wine marketing may be key to attracting younger consumers](https://napavalleyregister.com/news/local/uncorking-millennials-wine-interest-smarter-wine-marketing-may-be-key-to-attracting-younger-consumers/article%5F76fa44b8-9e9a-11ed-8257-174a580c4392.html?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

Vintners looking to stem sagging sales need to redouble efforts to appeal to a younger and more diverse audience, a wine marketing expert said at a conference here this week. (Napa Valley Register)