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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-55/
- Published: 2023-03-31T02:45:43.000Z
- Updated: 2023-03-31T02:45:43.000Z
- Author: Joel Whitaker

### [‘Change of the guard’: North Coast wineries should prep for more diverse tasting room visitors](https://www.northbaybusinessjournal.com/article/industrynews/change-of-the-guard-north-coast-wineries-should-prep-for-more-diverse-ta/?ref=bevnews.net)

North Coast vintners should prepare for tasting-room visitors who are younger and more ethnically and financially diverse than they may be used to, according to a panel of tourism and wine industry experts. (North Bay Business Journal)