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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-58/
- Published: 2023-04-11T00:43:57.000Z
- Updated: 2023-04-11T00:43:57.000Z
- Author: Joel Whitaker

### [Constellation Brands Bypasses Stores to Boost High-End Liquor Sales](https://www-pymnts-com.cdn.ampproject.org/c/s/www.pymnts.com/earnings/2023/constellation-brands-bypasses-stores-to-boost-high-end-liquor-sales/amp/?ref=bevnews.net)

Demand for the company’s “mainstream brands” has been lower amid inflation. Conversely, however, many consumers are seeking more premium options.

“Our higher-end brands also have strong growth in our emerging and rapidly expanding direct-to-consumer channels and international markets,” CEO **Bill Newlands** told analysts on a call. He noted that premium brands tend to perform well on direct-to-consumer (D2C) channels and that, by selling right to these customers, the company can drive higher margins on its most luxury products. (Pymnts)