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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-60/
- Published: 2023-04-13T04:55:11.000Z
- Updated: 2023-04-13T04:55:11.000Z
- Author: Joel Whitaker

### [Changing Tides: How On-Premise Pros Are Riding the Wave of Changes Hitting the U.S. Wine Market](https://napavalleywineacademy.com/changing-tides-how-on-premise-pros-are-riding-the-wave-of-changes-hitting-the-u-s-wine-market/?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

The new generation of on-premise wine consumers are among the most passionate and knowledgeable to have ever slapped down a credit card to enjoy a bottle of vino. But you have to understand them. (Napa Valley Wine Academy)