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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-75/
- Published: 2023-05-31T02:23:46.000Z
- Updated: 2023-05-31T02:23:46.000Z
- Author: Joel Whitaker

### [Wine Intelligence’s Lulie Halstead on why wine businesses fail at marketing](https://www.the-buyer.net/opinion/wine-intelligence-lulie-halstead-wine-industry-marketing/?ref=bevnews.net)

Marketing typically isn’t taken as seriously as it could or should be in many wine businesses. This is most likely a reflection of our sector’s top-of-mind priorities. Operationally, we in wine are deeply focused on viticulture (both grape growing and grape sourcing). (The Buyer)