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# What We're Reading --
- URL: https://bevnews.net/what-were-reading-77/
- Published: 2023-06-06T02:19:27.000Z
- Updated: 2023-06-06T02:19:27.000Z
- Author: Joel Whitaker

### [The Oral History of Coors Banquet’s Stubby Bottle](https://www.molsoncoorsblog.com/coors-banquet-stubby-bottle-oral-history?ref=bevnews.net)

It was all about authenticity. (Beer & Beyond)

### [How White Claw came to dominate hard seltzer](https://www.thedrinksbusiness.com/2023/06/how-white-claw-came-to-dominate-hard-seltzer/?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

While malt-based hard seltzers continue to slide in popularity, White Claw is commanding a larger slice of that diminishing demand. It’s winning formula has been based on recognising and adapting to the trend triggered in the Covid crisis – the rapid growth of cocktails and spirits-based RTDs. (Drinks Business)