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# Whiskey Tops Spirits Share and Trend; Tequila Grows Expo
- URL: https://bevnews.net/whiskey-tops-spirits-share-and-trend/
- Published: 2023-06-26T21:05:41.000Z
- Updated: 2023-06-27T02:49:48.000Z
- Author: Joel Whitaker

The Whiskey category is the bestselling spirits category in the US On Premise. Meanwhile, Tequila experiences the biggest growth in share against other top mega-categories in the channel, and Vodka remains a top contender, with unflavored types driving growth.

**Whiskey on top**

Whiskey is the bestselling spirits category in the U.S. On-Premise, increasing steadily in both share and trend (+0.1pp), according to **CGA by NIQ**'s on premise measurement (OPM) research. Tequila however has seen exponential growth in the market (+0.8pp), overtaking Whiskey and Vodka’s (-0.3pp) share gain in the same period and closing the gap against Vodka.

**Tequila in growth and unflavored Vodka remains in demand**

Within the market, all types of Tequila are in growth, attributing to the growing popularity of the category. Mezcal Tequila type has experienced the most notable growth (+26.6%), with Reposado (+16.0%) and While/Silver (+7.3%) types also demonstrating significant performance.

Exploring the Vodka sub-category, unflavored Vodka remains the most demanded Vodka type, with +2.1% growth, compared to more negatively performing flavoured Vodka (-3.3%), which withholds the category from further growth.

**Battle of the States**

Despite Tequila’s recent advances in growth and share in the On Premise, Vodka still holds favor among most states. Across key East-coast states notably, Vodka’s volume share tops that of Tequila including NY (6.6%), PA (3.8%), IL (4.6%). However, Tequila holds strong growth and outsold Vodka in several states including CO (3.2%), CA (10.4%), and LA (1.9%).

**Matthew Compton**, Regional Director – North America, said: “There are significant differences in the share growth across these key categories and notable performance differences within certain states across the U.S." ”