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# Who & What --
- URL: https://bevnews.net/who-what-102/
- Published: 2023-06-28T00:25:09.000Z
- Updated: 2023-06-28T00:25:09.000Z
- Author: Joel Whitaker

**Matt Deegan,** senior vp/chief sales officer, **Constellation Brands** wine and spirits unit, will become chief sales officer for the U.S. and Canada at Proximo Spirits effective July 31.

**Constellation Brands, Inc**. named **Initiative**, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review