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# Who & What --
- URL: https://bevnews.net/who-what-132/
- Published: 2023-09-15T03:25:19.000Z
- Updated: 2023-09-15T03:25:19.000Z
- Author: Joel Whitaker

**BrandMuscle** promotes **Robert Olivares** to EVP-Beverage Alcohol. Olivares has served in innovation, vertical growth, and customer success roles since joining this integrated local marketing organization in 2021.

**Echolands Winery**, Walla Walla, Wash., hires **Jenna Bicknell** as director of hospitality. Among her first priorities, Bicknell will develop the customer experience at the new Echolands Mill Creek winery and visitor's center; scheduled to open to the public in 2024\. She has worked in the Walla Walla hospitality and wine sector for 16 years.