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# Willamette Valley Vineyards 3Q Loss Narrows Slightly; Sales Rise 6.6%
- URL: https://bevnews.net/willamette-valley-vineyards-3q-loss-narrows-slightly-sales-rise-6-6/
- Published: 2026-11-13T05:08:15.000Z
- Updated: 2026-11-13T05:08:15.000Z
- Author: Joel Whitaker
- Tags: Earnings, Willamette Valley Vineyards

**Willamette Valley Vineyards** reports a third quarter net loss of $1,050,820, an improvement of $41,630 from the $1,092,450 year-earlier loss. Sales rose 6.6% to $8.9 million.

The sales increase was attributable to higher sales volumes by both direct sales and sales through three-tier distributors. The increase in revenue from direct sales was primarily related to higher tasting room sales. The increase in revenues from sales through distributors was primarily the result of higher case sales in the current year.

"I believe that we are stabilizing our revenues by moving to stronger distributors and returning to our tried and true, go-to-market storytellers from throughout our organization," said **Jim Bernau**, founder/president. "We are now working to make significant cost reductions that are intended to return the Company to the levels of profitability the Company achieved in the past," continued Mr. Bernau. "I believe that the Company's remaining challenge is to bring our finished wine inventories back into balance with market demand."