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# Wilson Daniels Names Gayle Bartscherer VP-Business Development
- URL: https://bevnews.net/wilson-daniels-names-gayle-bartscherer-vp-business-development/
- Published: 2026-04-29T02:35:19.000Z
- Updated: 2026-04-29T02:35:19.000Z
- Author: Joel Whitaker
- Tags: Who & What --

**Wilson Daniels** hired **Gayle Bartscherer** as VP-Business Development, effective April 20\. Reporting to President **Rocco Lombardo**, Bartscherer will oversee supplier and portfolio development, both domestic and international.

Bartscherer began her tenure in the wine industry in 2000 and later joined Jackson Family Wines (2008-2022), where she advanced to the role of Senior VP-International Sales and Marketing, responsible for managing the international business for 50+ brands across 100+ global markets. 

Following her leadership at JFW, Bartscherer served as Executive Vice President and Chief Marketing and DTC Officer for The Duckhorn Portfolio (2022-2024), overseeing a team of 120 people. Most recently, Bartscherer was appointed Chief Executive Officer of LiveWine, a uniquely DTC marketplace offering a sustainable new route-to-market for wineries of all scale and size.

Bartscherer's primary responsibilities as VP of Business Development will include identifying future distribution opportunities, supplier and portfolio development, portfolio strategy and management, e-commerce and digital growth, and cross-functional leadership with the National and Wholesale divisions.

Bartscherer will assume her new role from her base in Napa, Cakif,