> ## Content Index
> Fetch the complete content index at: https://bevnews.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Win a Year's Worth of Stella Artois for March Madness
- URL: https://bevnews.net/win-a-years-worth-of-stella-artois-for-march-madness/
- Published: 2026-03-26T04:27:38.000Z
- Updated: 2026-03-26T05:47:21.000Z
- Author: Joel Whitaker
- Tags: Marketing

With the Sweet 16 and Elite Eight games coming to Chicago and Washington, D.C. this weekend, **Stella Artois** is bringing the foam finger back to March Madness with a chance for fans to win a year’s worth of Stella Artois. 

This March Madness, Stella Artois is bringing its signature Perfect Serve ritual – a crisp, golden lager poured with precision and finished with its iconic two-finger head of foam – to life for fans with an interactive “Perfect Serve” challenge, making the tournament experience more rewarding while bringing fans together over a perfectly poured chalice. 

As college basketball fans gather for March Madness, Stella Artois is transforming select bars across Chicago and Washington D.C. into spaces where fans can bond over a perfectly poured chalice and turn game time into a more rewarding experience with the chance to win a year’s worth of Stella Artois – and maybe make a new friend along the way. 

- The “**Perfect Serve” Challenge** invites patrons to enjoy The Perfect Pour of a Stella Artois while participating in a unique game:  
  - Guests who receive a limited-edition foam finger from a Stella Artois brand ambassador are tasked with finding a fellow fan who has a foam chalice, and vice versa.
  - Once a pair is united, they snap a photo together, capturing a new connection.
  - Each foam novelty includes a QR code that directs participants to a website where they can upload their photo and enter for a chance to win a year’s worth of Stella Artois. The grand prize celebrates the value of making time for one another.