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# Wine Group Acquires Phony Negroni
- URL: https://bevnews.net/wine-group-acquire-phone-negroni/
- Published: 2026-04-30T03:11:12.000Z
- Updated: 2026-04-30T04:18:49.000Z
- Author: Joel Whitaker
- Tags: Acquisitions

**Wine Group** said it acquired the **Phony Negroni** non-alcoholic beverage line from [St. Agrestis](https://stagrestis.com/pages/non-alcoholic?utm%5Fterm=st.+agrestis&utm%5Fcampaign=Acquisition+%7C+Search+-+Brand&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=7280346286&hsa%5Fcam=23127711502&hsa%5Fgrp=195605877792&hsa%5Fad=803798661116&hsa%5Fsrc=g&hsa%5Ftgt=kwd-2244037826582&hsa%5Fkw=st.+agrestis&hsa%5Fmt=e&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23725995046&gbraid=0AAAAACU6cYuxfwEizm1zgl3rxLKCsq4aQ&gclid=CjwKCAjw46HPBhAMEiwASZpLRD95hCe0CaJfbATaq%5FezVzLRig8FG46AOKWnsf3PevHtxd7Pj2sppxoC7dwQAvD%5FBwE). Terms weren't disclosed.

Established in Brooklyn, NY, the St. Agrestis portfolio offers Italian-inspired beverages found in over 7,000 retail and on-premise outlets across the U.S. 

Phony Negroni is a line of non-alcoholic Ready-to-Serve (RTS) cocktails crafted using premium ingredients and botanicals. Current flavors include Phony Negroni®, Phony Mezcal Negroni®, Phony Espresso Negroni®, and Phony White Negroni®. The acquired non-alcoholic portfolio also includes Amaro Falso®. 

“At TWG, we remain focused on investing in the future through strategic business transactions and in-house innovation because today’s consumers continue to redefine how, where, and why they enjoy beverages,” said **John Sutton**, CEO at TWG. “St. Agrestis successfully targeted the non-alcohol trend with their popular Phony Negroni non-alc cocktails. The brand fits perfectly within our portfolio as we continue to meet consumers where they are — whether they want to enjoy an alc- or non-alc beverage at a restaurant, bar, or at home.”

Launched in January 2022, the Phony Negroni brand is already the No. 1 RTS 200mL bottled beverage in the Non-Alc Spirits segment¹. Found in both chain and independent retailers nationwide, Phony Negroni is also a popular on-premise offering currently carried in more than 4,000 bars and restaurants across the U.S.