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# Wine Sales Rose 3% in 2025, But Volume Fell 3.4%
- URL: https://bevnews.net/wine-sales-rose-3-in-2025-but-volume-fell-3-4/
- Published: 2026-03-03T05:19:11.000Z
- Updated: 2026-03-03T05:25:32.000Z
- Author: Joel Whitaker
- Tags: Outlook

The total value of the U.S. wine market rose by more than 3% to $114 billion in the 12 months through January. but total market volume headed in the opposite direction declining 3.4% to 374 million cases.

That's the estimate from market research firm bw166\. 

Domestic table wine volume declined nearly 6% to 200 million cases. “The total market is better, but I don’t think a lot of people feel it,” said **Jon Moramarco** who is the founder of **bw166** and the editor of the *Gomberg Fredrikson Report*, which has featured comprehensive wine market data for decades. “About 1/3 of wineries are growing, 1/3 are flat and 1/3 are declining.”

The 2025 winegrape harvest is widely estimated to have been between 2 and 2.5 million tons, which is nearly half of what the state could produce on average. If U.S. wine demand remains at its current level, the industry would need around 3 million tons; meaning even more wineries will likely be shuttered, sold or converted to other uses by the end of the year< Moramarco said. 

“There’s a quarter of total production capacity that still needs to come out,” Moramarco said. “We’re not running around like the sky is falling because the sky has kind of fallen already.”