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# Wine Victoria Sets $2.2M U.S. Campaign
- URL: https://bevnews.net/wine-victoria-sets-2-2m-u-s-campaign/
- Published: 2023-10-11T00:45:26.000Z
- Updated: 2023-10-11T00:45:26.000Z
- Author: Joel Whitaker
- Tags: Who & What

**Tim McDonald** of **Wine & Spirits Spoken Here** and **Robert Larsen**, owner of **The Larsen Project**, will work to build trade and media awareness of Victorian wines in the U.S. as part of Wine Victoria's $2.2 million US market development strategy in 2022\. Appointment of McDonald and Larson follows an appointment of Australian-based program manager and a US-based business development manager.