1st French Low/No Alcohol Wine Label Debuts in U.S.

Latitude Beverage, Boston, said it is launching the first line of low-calorie, low-alcohol and alcohol-free wines from France to debut in the U.S.

Déluré, a French word that means "bold or sassy," is a new line of wines made for wine lovers looking for a lighter option that doesn't compromise on flavor. Made from grapes harvested in the south of France near the Mediterranean Sea, the wines are balanced, full-flavored and refreshing, but with less or no alcohol, and lower calories.

Low-Alcohol Wines: The new Déluré low-alcohol wines are made with grapes picked at full ripeness, and then after fermentation is complete, alcohol is either completely removed, or removed from a portion of the wine then blended back in. They are 9% ABV and 85 calories per 5 oz serving, and available in Rosé, Blanc, and Rouge for an SRP of $14.99.

Alcohol-Removed Wine: The new Déluré Zero has only 35 calories per 8 oz serving, and is available as an alcohol-removed Sparkling Rosé for an SRP of $14.99. 100% Grenache grapes are harvested at full sugar and flavor ripeness and alcohol is then removed from the full-strength wine, sparkle is added, and the wine is bottled under pressure for maximum refreshment.

"There is a growing interest in low- and no-alcohol wines, but few existing brands offer the quality and experience people desire when enjoying a glass of wine," said Brett Vankoski, Vice President and Wine Director at Latitude Beverage, the creators of Déluré. "The wines of Déluré provide all of the pleasure and enjoyment of wine with the benefit of fewer calories and alcohol. These are bottles that wine lovers will want to open when they want to cut back on calories but not on taste."

Déluré low-alcohol and alcohol-free wines are now available for purchase online and on shelves in limited markets.