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Ketel One Rolls Out New Spots in 'Made to Cocktail' Campaign

Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade

Willamette Valley Vineyards 3Q Loss Narrows Slightly; Sales Rise 6.6%

Ciatti Sees Bulk Wine Business Becoming Healthier

To Save Craft Distillers, Legalize DtC for Spirits: Irish Liquor Lawyer

What I'm Reading --

New Products

Ketel One Rolls Out New Spots in 'Made to Cocktail' Campaign

Ketel One Family Made Vodka is rolling out new spots across CTV, digital and social, supported by experiential activations in partnership with OpenTable and TAPE. The cinematic campaign introduces a cast of distinct characters, each declaring exactly how they take their martini: wet, dry, dirty or espresso; shaken or stirred;

Jack Daniel’s Debuts 2026 Heroes Selection: A Single Barrel Barrel Proof Rye

Stateside Vodka's New Campaign Seeks to Bring Brands into a Defining New Era

Stateside Vodka's New Campaign Seeks to Bring Brands into a Defining New Era

Maker's Mark Intros Whisky Finished with Japanese Mizunara Oak Staves

Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D

Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D

Wanderfolk Distillery Launches Tallbird American Whiskey

Wanderfolk Distillery Launches Tallbird American Whiskey

Highland Park Whisky Partners with Laila Gohar for Limited Edition 17 YO

Acquisitions

Brookside Winery Acquires Sbragia Family Vineyards

Brookside Vineyard Co., one of California’s oldest family wine legacies, said it acquired Sbragia Family Vineyards. The Sbragia brand, inventory, and wine club will now merge with Brookside Winery bringing together two respected wine families whose combined contributions have helped shape the history and reputation of California wine. Terms

Sazerac Buys Full Sail Brewing

2 Firms Agree to Acquire RNDC Michigan Business

CBrands Acquires Spirits-Based RTD Brand SpikedAde

Martignetti Cos. to Acquire Girardi Distributors

Major Shareholder Rejects Sazerac Bid to Acquire Berentzen-Gruppe AG

Stoller Wine Adds 43.8 Acres to Chehalem Estate

New Products

Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade

Big Sipz is expanding into a brand-new beverage frontier with the launch of Big Sipz Lyte Ade, marking the brand's first-ever vodka-based offering in the United States. Lyte Ade blends a smooth distilled vodka base with coconut water and, each 500ml resealable Tetra Pack has

Lake Hour Adds

Lake Hour Adds

Four Roses Debuts Experimental Series No. 003 with Chestnut-Wood Finish

Four Roses Debuts Experimental Series No. 003 with Chestnut-Wood Finish

La Marca Releases Its First-Ever Non-Alcoholic Sparkling

Devil Proof Offers 3

Barton 1792 Debuts a 125 Proof Wheated Bourbon

Heaven Hill Phoenix: A New Bourbon Carrying a Piece of Pre-Fire History

Heaven Hill Phoenix: A New Bourbon Carrying a Piece of Pre-Fire History

Distribution

More

Stoli Returns to U.S. with Expanded Portfolio, Renewed Distribution Momentum

Country Malt Group to Rep Montana Craft Malt

Original Pickle Shot Aligns with Southern Glazer's in 24 States

Breckenridge Taps SGWS for NY. Calif.

In the RNDC Wind Down, Who Loses

Marketing

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Turning Visitors into Repeat Customers: Lessons for Mid-Atlantic Wineries

Sonoma County Winegrowers Win Block Grants to Promote, Upgrade

Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool

Black Box Wines, NHL Announce Multiyear U.S. Partnership

Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month

Promotions

More

Bud Light and Omaha Steaks Introduce "Fight Night Feast" Ahead of UFC 334

Come Over October Runs Out of Money, Ends Wine Advocacy Campaign After 3 Years

Green River BourbonCovers Part of Fans' Game-Day Expenses

Patron Marks Dia de Muertos with Comedy Skit

Portuguese Cork Assn. Turns to Pedicabs to Expand Promotion