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New: Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak

Elijah Craig, Evan Williams Official Partners of Kentucky Wildcats

U.S. Beer Production Dips Another 2.8%

House Votes to Delay Hemp THC Product Ban

Breckenridge Taps SGWS for NY. Calif.

Who & What--

New Products

New: Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak

Woodford Reserve release 2026 Master’s Collection: Super Seasoned Oak. This 22nd release in the distillery's historic, experimental series represents a bold evolution in wood maturation, pushing the boundaries of how seasoned American oak influences Kentucky bourbon. “With Super Seasoned Oak, we showcase how extended outdoor wood exposure

Compari Group Intros Sarti Rosa, a Vibrant Pink Cocktail

Codigo 1530 Unveils 15-Year Extra Anejo

Wente Expands Portfolio With 2 New Wines

Wente Expands Portfolio With 2 New Wines

United States of Bourbon Blends One Distillery from Every State

Town Branch Distilling Intros Tropical Style Bourbon & Banana Seltzer

Four Roses Intros Anthology, an Annual Ultra-Premium Series of Rare Releases

Four Roses Intros Anthology, an Annual Ultra-Premium Series of Rare Releases

Acquisitions

Strategic Beverage Services Acquires BevZero's U.S. Operations

Strategic Beverage Services said it became the largest dealcoholization service provider in the U.S. after acquiring BevZero's U.S. operations. Terms weren't disclosed. Patrick Morgan, Chief Operating Officer of Strategic Beverage Services, said the acquisition strengthens the company's ability to deliver dealcoholization services

War Room Cellars Acquires Pacific Rim Riesling

War Room Cellars Acquires Pacific Rim Riesling

New York State's 2d-Largest Winery Purchased, Operations to Be Restored

Penn Wood Winery Assumes Management of Equivine Farm

Pellenc Acqiores P&L, Tom Beard

Quality Brands Transitions to Total Alcohol, Adds 4 States from RNDC

CBrands to Sell 8 Small New Zealand Wine Brands

New Products

After 88 Years as Grower, Thomson Vineyards Debuts 1st Commercial Sparkling Wine

After 88 years primarily growing winegrapes for other producers, Thomson Vineyards is producing its first commercial sparkling wine, a sparkling Riesling grown, made and labeled by Thomson Vineyards at Gloria Ferrer through its custom-crush program. The project brings together fourth-generation grower Jennifer R. Thomson and winemaker Kyle Altomare,

Michter's Named World's No. 1 Most Admired Whiskey for 4th Straight Year

Jack Daniel Intros American Single Malt Whiskey

New! Blue Note Cherry Wood Cask Bourbon Whiskey

All Día Enters Mindful Drinking Category with Low-ABV Tequila Canned Cocktail

Château Gato Launch Raises $10,000 to Animal Rescue — and Four Cats Find Forever Homes

Korbel Intros Low-Alc Option; 1st from Major Domestic Sparkling House

Distribution

More

Breckenridge Taps SGWS for NY. Calif.

In the RNDC Wind Down, Who Loses

Bayou Rum Names Crescent Crown Distributing Its Louisiana Partner

SGWS to Rep Holladay Distillery in Additional Control States

Chris Hemsworth Joins Archie Rose Distilling as Firm Prepares to Enter U.S.

Marketing

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Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather

Mixly Cocktail Co. Now Mixly Beverage Co.

Success of Busch Light Apple Leads to Return of Busch Light Lime

Boston Beer Revives Brewer Patriot Collection

Napa, Sonoma Family-Run Wineries Form Micro-Winery Guild

Promotions

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CAWG Produces New Merch to Celebrate California Wine

Grey Goose Vodka's U.S. Open Serve

Buffalo Trace Invites Bourbon Lovers to Remember Camp on Distillery Grounds

Voodoo Ranger's Tanker Tour Focuses on East Coast This Year

Stella Artois: WFB (Work from Bar)