The #1 independent cidery in the country, 2 Towns Ciderhouse, Corvallis, Ore., said its chart-topping, The Bad Apple (10.5% ABV, #1 selling single-serve craft cider in the U.S.), is now available in 4-packs of 12 oz. cans in 15 U.S. states for the first time since its launch in 2010. The Bad Apple is also sold in 500ml. bottles and on draft.
2 Towns Ciderhouse was the first cidery to not only produce an imperial cider, but to establish imperials as its own category within the cider marketplace; its Cosmic Crisp is the #1 selling imperial cider. Two Towns was the first to produce craft cider in multipack cans in the U.S. and the first to package craft cider in a 6-Pack wrap.
Demand for imperial ciders is skyrocketing (ciders over 8% ABV are up 112% in Nielsen-measured retail channels 2022 vs. 2021).
"It's very exciting to see the imperial style evolve into an entire cider category of its own," says Lee Larsen, CEO & co-founder of 2 Towns Ciderhouse. "For several years, we diligently worked to have the Alcohol & Tobacco Tax & Trade Bureau approve the use of the term 'imperial' on cider labels. In 2014, they signed off on it and 2 Towns is now credited as the cidery to launch the imperial cider category. People are seeking out bigger and bolder beverages and we're thrilled to produce higher-ABV ciders in the format people love, cans. It's the perfect beverage for all special drinking occasions."
The Bad Apple is made of fresh-pressed Northwest apples and Meadowfoam honey aged on Oregon White Oak. Beekeepers bring their hives to the massive meadowfoam fields close to the 2 Towns Ciderhouse to pollinate the flowers.
The rich dark amber colored honey is some of the highest quality with incredibly robust notes of vanilla, toasted marshmallows, marzipan and crème brûlée. Honey is added along with the fresh pressed apples directly to the fermenting tanks, boosting the initial gravity (or fermentable sugars) of the cider to produce the 10.5% ABV from which The Bad Apple's namesake originates.