A-B Launches 'Prepare Your Pets' for Disasters Campaign
Anheuser-Busch announces the second annual “Prepare For Your Pets” campaign. By continuing the strong partnership with American Humane and American Red Cross, Anheuser-Busch will expand relief efforts and raise awareness of disaster preparedness for both people and pets. The newly launched website, Anheuser-Busch/PrepareForYourPets, will serve as a hub for pet owners to find information on how to prepare for a disaster to keep people and their pets safe.
Disaster preparedness plans often overlook plans for pets. In fact, while 83% of pet owners live in communities that are threatened by natural disasters, only 46% have family plans in place. While pet owners can often be found snapping photos of their pets, a physical photo can play a critical role in the development of a family or community disaster preparedness plan.
As part of the 2022 “Prepare For Your Pets” campaign, Anheuser-Busch is creating the opportunity for pet owners to print a physical photo of themselves and their pets to have on hand in the event of a natural disaster or crisis. This photo can increase owners’ chances of being reunited with their pet, should their phone be misplaced, damaged, or run out of battery. To encourage pet owners to take this essential step, Anheuser-Busch, in partnership with photo printing service Mpix, will cover the costs to get photos directly to people's homes.