Anheuser-Busch details its advertising buys for this year's Super Bowl. The brewer will have four ads, three minutes of national advertising time and :30 seconds of regional advertising time, for a total of three and half minutes. The spots will each be supported by 360 marketing campaigns that extend for the full year, featuring robust digital and social plans, local OOH, e-comm integrations, and unique in-store displays:
Bud Light: America’s No. 1 easy-drinking light beer, will once again return to the Super Bowl stage, bringing a campaign all about how to make the big game easier to enjoy. Super Bowl 2023 marks a new era for the brand, where Bud Light helps people see that choosing to enjoy life can be easy - with the help of one of Hollywood’s hottest stars.
Michelob ULTRA: Now established as the beer industry’s clear growth leader, Michelob ULTRA’s return to Super Bowl this year will feature a jam-packed campaign including two dynamic TVCs, a handful of “firsts” for Anheuser-Busch, a roster of superstar athletes, brand collaborations, innovative consumer experiences and epic entertainment partnerships.
Budweiser: For this year’s regional Super Bowl ad, Budweiser is partnering with American icon Kevin Bacon to spotlight the stories of passionate, self-made Americans, each connected by a Bud six pack.
Busch Light: A brand that has seen continued growth since 2019, Busch Light is once again bringing its recognizable humor to the biggest game of the year in a spot starring the rugged wilderness, brand mascot Busch Guy, and an iconic songstress. The outdoorsy antics in this spot will kick-off a yearlong campaign called "The Busch Guide" to teach Busch Light's nature-loving fans hilarious and essential survival skills.
The Anheuser-Busch portfolio of brands will bring fans even closer to the sport through a renewed multi-year NFL sponsorship, partnerships with 26 NFL teams and endorsement deals with more than 27 current players during key moments all season long.