Alto Adige Wine Consortium Appoints Teuwen Agency of Record

The new US media and trade campaign seeks to raise awareness, deepen understanding, build advocacy, and continue to elevate the region's standing. Programming will showcase all wineries imported into the country, from small family-owned operations to large cooperatives, to illustrate the layers of the region.

Activities will focus heavily on trade, on- and off-premise, beginning with the recruitment of three sommelier ambassadors who will lead and engage their peers on Alto Adige Wines. Details on the ambassador program and how to apply can be found on the Alto Adige website. Partnerships, media outreach, virtual events, and trips to the region will complete the activations.

"With a strong foundation in the US, our 2023 mission is to spread and strengthen Alto Adige's roots, and immerse our target audiences in the region," says Eduard Bernhart, Director of the Alto Adige Wine Consortium. "The campaign includes meaningful and educational experiences that go beyond the facts and figures to tell the stories—the who, what and why—of the region."