Anheuser-Busch, MADD and Uber Partner to Help Prevent Drunk Driving in Cincinnati

Anheuser-Busch, MADD and Uber partnered with Cincinnati sports teams and concert venues to bring the "Decide to Ride" campaign to life in Cincinnati this summer through digital creative, print and out-of-home advertising, promotions at local events, including Cincinnati Reds games, and signage at retailers sharing a key message for consumers – “    If You Drink, Don’t Drive. Decide to Ride.”

The partnership will also be providing locally available discounts on Uber rides in Cincinnati to help consumers plan ahead for a safe ride to and from their Labor Day celebrations. For Labor Day, starting at 5 p.m. on Friday, September 2, 2022, through 11:59 p.m. on Monday, September 5, 2022, riders are encouraged to redeem promo code DTRLABORDAY to receive up to $10 off on each of 2 UberX or UberXL rides during the Labor Day weekend.    

"Labor Day is all about honoring our nation’s workforce and enjoying the last days of summer. What better way to do that than by helping to keep our roads and communities safe,” said Colleen Lucas, VP- Community Impact at Anheuser-Busch. “We are proud to extend this important campaign to Cincinnati ahead of the holiday weekend to help provide people a safe ride home and further our commitment to preventing drunk driving through education and action all summer long.”