The FIFA World Cup began on a sour note for Anheuser-Busch InBev when authorities in Doha reneged on a promise to permit alcohol in stadiums. But it ended on a positve note with soccer fans chanting "we want beer" at the stadiums and it got a mention from Argentine superstar Lionel Messi, winner of the Golden Ball award for best overall player in the tournament. He's also widely perceived as one of the sport's all-time greats:
"This has been an incredible journey," Massi said. It's a historic moment, not just for me but for all of Argentina ... The World Is Yours to Take has been a great way to tell my story to achieve this dram. I'm excited we're able to celebrate and Bring Home the Buds to all the fans that supported us."
With that, ABI announced it would host celebrations in various Argentine cities. As part of those celebrations, fans will be able to enjoy limited-edition Budweiser FIFA World Cup packs. The celebration kicked off in Buenos Aires after the official watch party with the opening of the "Bring Home the Bud crates." Celebrations will continue Thursday at Fan Fest locations in Buenos Aires, Rosario and Cordoba.