B-F Picks Thirstie to Create Online Storefront for Benriach

Benriach Single Malt Scotch Whisky became the first brand within Brown-Forman's  spirits portfolio to have a branded online shopping experience in the U.S., partnering with Thirstie, an e-commerce provider, which provided a branded online shopping experience.

the company has demonstrated a strong commitment to compliance, enabling a three-tier compliant branded e-commerce solution for beverage alcohol suppliers. The technology, built by Thirstie, has a sophisticated retail algorithm that dynamically determines product availability based on pricing set by retail partners and tax calculations based on the market. Thirstie's front-end technology delivers a unique branded experience for adult consumers.

Benriach, based in Speyside, Scotland, is part of Brown-Forman's Single Malt Scotch Whisky family crafted under the guidance of Master Blender Rachel Barrie. Its unique whisky-making heritage and extensive flavor profile attract consumers globally, especially in the U.S. market. Benriach's digital storefront will enable U.S. customers to purchase the brand's extraordinary range of whiskies delivered or shipped directly to their homes.

Adult consumers in California, Connecticut, District of Columbia, Florida, Illinois, Minnesota, New Jersey, New York and Washington State can now purchase Benriach at shop.benriachdistillery.com.