Bacardi Marks 161 Years By Planting Tree for Every Employee
Bacardi Ltd. is celebrating its 161st anniversary with a gift to the planet and its people. The world’s largest privately held spirits company will plant one tree for every employee to support biodiversity, help local communities, and capture a combined 2.5M kg of CO2 during the trees’ lifetime.
This week, every person in the company will receive an anniversary edition bottle of Bacardi Carta Blanca, complete with a QR code which enables them to plant their own tree and then track its progress and positive impact through an online platform.
The initiative forms part of the continued drive from Bacardi Ltd to be the most responsible global spirits company in the world, the company said.
“As a family-owned company, doing the right thing is in our DNA, and all of us at Bacardi share that passion for taking care of the environment,” said Bacardi Limited CEO Mahesh Madhavan. “By creating our very own Bacardi forests, we can all take pride in having our own positive impact and being part of our company’s legacy for the next 161 years and beyond.”
The trees will be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 different species carefully selected to maximize the benefits to each location and community.
The tree planting sites represent areas where Bacardi sources some of the botanicals and raw ingredients used in crafting its premium drinks portfolio, which includes Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Patron tequila, Martini vermouth and Dewar's Blended Scotch whisky.
To mark the 161st anniversary, Bacardi will also plant 161 coconut trees in Puerto Rico, home to the world’s largest premium rum distillery where Bacardi rum is produced. The trees will help regenerate and protect a beach located near the Bacardi rum distillery, an area that has suffered significant hurricane damage in recent years. And it will plant 100 cedar saplings in Bermuda, home of Bacardi Ltd. global headquarters.