Beer Consumption Up 21% on 1st NFL Weekend: BeerBoard

Nationwide, beer consumption was up 21% from Thursday to Sunday when compared to the 2021 NFL opening weekend as sales continue to correct towards 2019 numbers, BeerBoard reports.

America’s most popular style was Light Lager and Michelob Ultra leapfrogged Bud Light as the top brand poured, leading with an 11.3% share. The top three states hitting the highest overall pour volumes for the weekend were once again California, Florida and Texas.

Other key data findings of the report include pour volume for the highly anticipated match-up between the reigning world champions, the Los Angeles Rams, and the preseason Super Bowl favorites, the Buffalo Bills. Coming off a long offseason of celebrations, beer volume in Los Angeles on Thursday was down 11% when compared to its previous season opener. However, the Bills Mafia was in full force as Buffalo saw an astonishing increase of 378% compared to the team’s season opener last year.

“Whether they’re cheering on a heroic comeback or suffering through a devastating loss, football fans watch the action while enjoying a beer,” said BeerBoard Founder and CEO Mark Young.