WX Brands' Bread & Butter Wines, IRI's fastest-growing Top 50 Wine Brand and four-time Impact Hot Brand award winner, is donating up to $100,000 to No Kid Hungry, a national campaign from Share Our Strength dedicated to ending childhood hunger.
This donation will help provide up to 1 million meals for children in need. The campaign runs through Oct. 10.
The pitch: "With so many things complicated in today's world, Bread & Butter Wines reminds customers that wine should not be one of them. The brand provides an uncomplicated way of donating to charities, by simply purchasing a bottle of wine."