Breakthru Beverage Group is "rethinking" is structure " to better meet current and future business needs.”

We have not been able to independently verify the fact of layoffs, nor have we been able to put a number to it. But Dave Infante verified CDO Tom Bene sent a memo stating:

“Shifting consumer preferences, economic pressures, and evolving marketplace dynamics are reshaping the landscape and placing sustained pressure on our business,” wrote chief executive Tom Bené in a memo on BBG letterhead obtained by Fingers. “To counteract this […] we identified areas where we needed to rethink our structure both at the market level and in the areas that support the markets, to better meet current and future business needs."