Buchanan's 1st Flavored Spirit is a Pineapple

Buchanan's Blended Scotch Whisky introduces Buchanan's Pineapple, the newest offering in the award-winning whiskymaker's portfolio. A blend of Scotch Whisky from the House of Buchanan's and natural flavors, featuring the taste of its most popular mixing partner – pineapple – is perfect for those seeking an elevated craft cocktail experience and is best enjoyed with good food and great company.

"For years, Buchanan's has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor," says Joyce He, Director of Buchanan's Whisky. "With Buchanan's Pineapple, we are combining one of the most beloved flavors in Hispanic culture with the same distinct smoothnes from the House of Buchanan's people have enjoyed for more than 130 years."

Buchanan's Pineapple has a new campaign It's Piña. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his 200% flavor to the campaign.  SRP: $29.99/