Canteen Spirits, Austin, Texas, launches its first hard seltzer line, a Mexican-inspired, margarita-style hard seltzer now available throughout Texas. The new product is a sharp departure from the company's spirit-based RTD portfolio and will be available across the US later this spring.

While the popularity of hard seltzers are generally declining, the exception is Mexican-inspired cocktails like margaritas and agua frescas, said Brandon Cason, co-founder and CEO.  The new seltzer, the Cantina Margarita, is available in three flavors — original, strawberry, and mango. Each 12-ounce can contains only 110 calories, 1 gram of sugar, and 1 gram net carbs and is brewed at 6% alc/vol, higher than big brand hard seltzers. Three-flavor 12-packs have an average retail price of $17.