Casa Azul Says Its New Tequila Soda Will Shake Up the RTD Space

One reason is Casa Azul's authentic tequila soda line is sets itself apart from hard seltzers and canned cocktails by utilizing real spirits, not malt liquor. It's 100 calories, zero to 1 gram carbs and 5% alcohol.

It's launching with Republic National Distributing Co. will first be available for purchase in California, Colorado, Texas, Georgia, and Florida as well as online. SRP: $12.99.

The product was developed by Lance Collins, who is behind brands like Fuze, CORE Hydration, and BodyArmor.  Collins developed the brand around a trademark he inherited from his dad, who was a successful spirits and wine entrepreneur in his own right.

"The market is filled with low-calorie, low-ABV hard seltzers that people like because you can drink them anytime, but they're all made with malt liquor. At the other end of the spectrum are canned cocktails made with real spirits, but they're more than twice the alcohol and three times the carbs and sugar. With Casa Azul, I saw an opportunity to develop an easy-drinking, delicious Tequila Soda that brings the best of both worlds," said Collins, Casa Azul founder/chairman.

"Many traditional tequila drinks in cans today, like margaritas or ranch waters, don't even have actual tequila in them. Even more confusing, they call out "agave" but they're talking about agave syrup. With the launch of Casa Azul tequila sodas, we're showcasing an unwavering desire to bring a superior product to the RTD space."