Cincoro's 5th Expression is an Ultra-Luxury Product
Cincoro Gold weaves together Cincoro’s Blanco, Reposado, Añejo and rare Extra Añejo expressions.
NBA owners Jeanie Buss of the Lakers, Wes Edens of the Bucks, Emilia Fazzalari and Wyc Grousbeck of the Celtics, and Michael Jordan of the Hornets launched the Cincoro brand in 2019. In just three years, Cincoro has sold 1.5 million bottles nationally and has won 23 awards in accredited spirits competitions.
“We began with a mission to create the world’s finest tequila and Cincoro Gold delivers on that mission,” said Emilia Fazzalari, Cincoro chief executive officer and co-founder. “We are committed to innovating to bring to market truly special and exceptional expressions that redefine luxury tequila.
“Cincoro Gold joins only a handful of 100% de Agave Gold tequilas. This rare tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo tequila, which is barrel aged for more than 40 months. The result is an intense flavor experience, with notes of sweet honey, toasted oak, vanilla, and dried fruits. The Cincoro Gold experience is reminiscent of a finely aged scotch or cognac,” added Ms. Fazzalari.
Priced at $349.99 (750ml), Cincoro Gold will be available beginning in October 2022, with the first release limited to 4,000 cases. The expression will be presented in Cincoro’s award-winning bottle with a distinctive gold finish. The sleek and contemporary bottle is five sided to capture the beauty of the agave plant, as well as to represent each of the five founders.
Last month, Cincoro launched a national advertising campaign, featuring the brand’s five co-founders and its stunning bottle. The advertising campaign showcases the authentic story behind the luxury brand and underscores the “Life Well Played” brand platform, positioning Cincoro as the ultimate trophy for earned victories. The creative culminates with a wink and a nod to co-founder Michael Jordan’s celebratory nature, with footage from the 2020 ESPN and Netflix documentary, The Last Dance.