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Copper Cane, Breakthru Expand Relationship in California

What: Copper Cane Wines & Spirits picked Breakthru Beverage Group to distribute its portfolio of wine and spirits brands in California. Why: Breakthru was selected because of its demonstrated performance representing Copper Cane in other states, said Joe Wagner, owner and winemaker. "That gave us assurance that we are

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by Joel Whitaker

What: Copper Cane Wines & Spirits picked Breakthru Beverage Group to distribute its portfolio of wine and spirits brands in California.

Why: Breakthru was selected because of its demonstrated performance representing Copper Cane in other states, said Joe Wagner, owner and winemaker. "That gave us assurance that we are partnering with the right team in our home state of California.”

Brands: Belle Glos, Quilt, Threadcount, Boën and Elouan—along with its new craft spirits line debuting Gryphon & Grain Bourbon, Rye and California Single Malt, Avrae Brandy and Bishop’s Eden Apple Brandy.

Quotes: “Copper Cane is growing both their portfolio offerings and channel availability exponentially, and we look forward to working with them to accelerate that growth and reach even more consumers across the California market."– Adam Pizer, vp-business development, wine at Breakthru.

“We at Copper Cane have seen what the Breakthru team can do with our wines in many other markets; that gave us assurance that we are partnering with the right team in our home state of California. – Joe Wright, owner, Copper Cane.

Joel Whitaker profile image
by Joel Whitaker

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