Coors Light Intros Beer-Flavored Coors-Icles

Coors Light introduces Coors-icles, non-alcoholic beer-flavored popsicles, to make sure fans 21+ stay chill when things get heated as March Madness proceeds.

"Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill," said Marcelo Pascoa, vp-marketing for the Coors Family of Brands. "We're making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle."

the brand will release a limited number of Coors-icles through the Coors Light online shop through March 24, every weekday at 12 p.m. EST.  Coors Light Coors-icles will also be available at more than 800 bars nationwide throughout the college basketball tournament.