Coors Light Named Official Beer of Leagues Cup

The multi-year partner agreement makes Coors Light the official beer of Leagues Cup, the first edition of this redefining competition, and will help Coors Light forge deeper connections with the leagues' loyal fan bases. The partnership will show up throughout the month-long, annual tournament through a fully integrated marketing campaign, including customized in-store programming, giveaways, and on-site experiential activations on match days.

Leagues Cup will feature a new, World Cup-style tournament format in which all 47 MLS and LIGA MX clubs will pause their respective league seasons and compete in the official Concacaf competition each summer. Next year's inaugural Leagues Cup 2023 will run July 21 to August 19.

"As the official beer of Leagues Cup, we're excited to bring Coors Light to 77 matches and 47 clubs each year across North America," said Marcelo Pascoa, VP Marketing, Coors Family of Brands. "Our partnership with Leagues Cup will build on the passion and momentum surrounding MLS and LIGA MX, bringing Coors Light to 'the beautiful game.'"