Gérard Bertrand, a leading South of France wine producer,  unveiled a refreshed new bottle for its Cote des Roses Rosé (AOP Languedoc; SRP: $17.99), decreasing its weight to reduce its carbon footprint, while simultaneously elevating its elegance by embossing the signature rose emblem directly into the glass, further enhancing its distinctive style. 

First introduced in 2013, Cote des Roses is instantly recognizable thanks to its sculptural bottle, whose rose-shaped base was originally imagined in 2010 by young French designer Mélitine Courvoisier, then a student at the prestigious École Boulle in Paris. Created for a design competition organized by glassmaker Verallia, her concept playfully titled “Soirée à Rosé” was born from a simple yet powerful idea: “Wine is traditionally offered to men, flowers to women. By turning the bottle upside down, I brought the two together.” 

First introduced in 2013, Cote des Roses is instantly recognizable thanks to its sculptural bottle, whose rose-shaped base was originally imagined in 2010 by young French designer Mélitine Courvoisier, then a student at the prestigious École Boulle in Paris. Created for a design competition organized by glassmaker Verallia, her concept playfully titled “Soirée à Rosé” was born from a simple yet powerful idea: “Wine is traditionally offered to men, flowers to women. By turning the bottle upside down, I brought the two together.”