Crown Royal returned to the CMA Awards for its fifth year as the program's exclusive whisky partner, this time with country music superstar Lainey Wilson and nonprofit organization CreatiVets, a charity designed to help veterans heal through music therapy and the arts.
The award-winning whisky brand celebrated Country Music's Biggest Night, which aired live on ABC Wednesday, Nov. 9, by raising a glass to the most generous among us, active-duty military and veterans. CreatiVets founder, Richard Casper, joined Wilson, the CMA Awards New Artist and Female Vocalist winner, live, on-stage to receive a surprise donation of $50,000, on behalf of Crown Royal.
During the show, Wilson gave viewers the opportunity to trigger an additional donation from Crown Royal to CreatiVets by scanning a QR code that appeared onscreen or by visiting www.crownroyal.com/cmascreativets. These donations will be added to the $50,000 Crown Royal will contribute to help CreatiVets continue to serve hundreds of veterans each year through music therapy and songwriting workshops.**