Crown Royal Honors Military Heroes at CMA Awards

Crown Royal returned to the CMA Awards for its fifth year as the program's exclusive whisky partner, this time with country music superstar Lainey Wilson and nonprofit organization CreatiVets, a charity designed to help veterans heal through music therapy and the arts.

The award-winning whisky brand celebrated Country Music's Biggest Night, which aired live on ABC Wednesday, Nov. 9, by raising a glass to the most generous among us, active-duty military and veterans. CreatiVets founder, Richard Casper, joined Wilson, the CMA Awards New Artist and Female Vocalist winner, live, on-stage to receive a surprise donation of $50,000, on behalf of Crown Royal.

During the show, Wilson gave viewers the opportunity to trigger an additional donation from Crown Royal to CreatiVets by scanning a QR code that appeared onscreen or by visiting These donations will be added to the $50,000 Crown Royal will contribute to help CreatiVets continue to serve hundreds of veterans each year through music therapy and songwriting workshops.**