Crown Royal Offers $500,000 in Tips to Couriers Using Uber All NFL Season

This season Crown Royal will be matching customer tips to couriers, 21+, one hour before Sunday kickoff for 1:00 p.m. ET games in select cities.  It's part of the season-long commitment of donating $1 million dollars to hospitality workers and military. All season long, fans can head to crownroyal.com and @crownroyal on Instagram to hear the stories of couriers who help make gameday great.

"We're excited to enter year two of 'Kickoff with Crown Royal' and extend our partnership with the NFL who shares in our mission of giving back and inspiring generosity," said Nicky Heckles, vp-Crown Royal. "This season, we're proud to partner with Uber Eats and give back directly to the delivery drivers who work tirelessly to make gameday happen."

Building on Diageo's league sponsorship deal which first launched during the 2021-22 NFL season, Crown Royal's generosity efforts will continue throughout the NFL season with activations in partner stadiums and cities, benefitting hospitality industry employees. These efforts will extend to another group whose generosity continues to go unmatched, military veterans, who Crown Royal has supported for over a decade through The Purple Bag Project.

In its first year, 'Kickoff with Crown Royal' made a $1 million dollar commitment to more than twenty national and local nonprofits that support communities in need. Additionally, the brand extended The Crown Royal Water Break campaign by distributing over 6,000 water bottles on gameday to encourage responsible drinking and continued The Purple Bag Project by packing over 200,000 Purple Bags for the military community.